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Pay for each view gained its mainstream attractiveness primarily from sporting occasions. For The 1st time, it permitted supporters to observe occasions which were broadcast everywhere in the world devoid of actually needing to be there in man or woman. The primary major fork out per look at celebration passed off on September 16, 1981 when Sugar Ray Leonard fought Thomas Hearns for the Welterweight Championship. An organization in Nashville, Tennessee referred to as Viacom Cablevision was the 1st just one to offer this party and so they bought in excess of fifty% of their shoppers for the struggle. This set quite a precedent for pay back per watch functions in the future. They really got Sugar Ray Leonard to go to Nashville to promote the fight which designed the occasion such a large good results.
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